Product
AI product photography guide
A product photo has to show the object as it is and make it desirable. Those are two goals that call for different images: the clean one for the product page and the contextual one for social media and ads.
This layer's codes arrange the product in the scene: on which background, in which use and with what technical explanation. Combine them with light and material for realistic results.
Studio backdrops
A white background is the marketplace standard; black and gradient add presence; a pedestal and a reflection turn the product into the star of a launch.
/••••••••Clean packshot
Presents the product cleanly and isolated…
/••••••••Product on white background
Isolates the product against a plain white background.
/••••••••Product on black background
Isolates the product against a solid black background.
/••••••••Product on gradient background
Places the product against a color gradient background.
/••••••••Floating product packshot
Shows the product suspended in mid-air…
/••••••••Pedestal Display
Places the product on a clean pedestal or plinth to create a deliberate…
Product in use
Seeing the product in someone's hands or in its real setting convinces more than any description. It helps convey size and imagine the product in one's own life.
/••••••••Product in lifestyle context
Places the product within a real everyday-use context.
/••••••••Product held in hand
Shows the product held in a hand…
/••••••••Product with scale reference
Includes a reference element next to the product to show its real size.
/••••••••Product bundle arrangement
Composes several products together as a single bundle.
/••••••••Unboxing scene
Shows the moment the product's packaging is being opened.
/••••••••Retail shelf-ready display
Presents the product ready for placement on a store shelf.
Explaining the product
For technical products, an exploded view, a cutaway or feature callouts explain what a normal photo can't. Useful on product pages, presentations and tech ads.
/••••••••Exploded product view
Separates the product's parts into an exploded view…
/••••••••Cutaway product view
Cuts into the product to reveal its inner section.
/••••••••Feature callout labels
Adds callouts pointing to specific features of the product.
/••••••••Comparison product grid
Arranges several products into a comparison grid.
/••••••••Specification diagram
Adds a diagram detailing the product's technical specifications.
/BeforeAfterBefore and after comparison
Visually compares a before state and an after state.
Common mistakes
- Letting the tool invent the product's brand or logo: use -no logo and add it afterwards.
- Changing background and light in every photo of the same catalog.
- Forgetting scale: with small products nobody gets the size without a reference.
Example combination
Product floating on a gradient, ready for a launch.
Lighting (Pro code: with Pro you see which one it is and can copy the combination)"Wireless headphones" Product (Pro code: with Pro you see which one it is and can copy the combination) Product (Pro code: with Pro you see which one it is and can copy the combination)-1:1 -no logo