Format
Format guide: where your image will live
Before thinking about light or style, decide where the image will be seen. A vertical story, a printed poster and a motorway billboard call for different compositions: the proportion changes, so does the viewing distance and how much text fits.
Stating the format at the start of the prompt steers everything else: the tool places the subject, leaves margins and scales elements for that medium.
Screens: web, mobile and social
On screens, mobile rules. Vertical pieces (story, wallpaper) fill the view; horizontal ones (web header, thumbnail) compete with others beside them. Think about what is seen first in a one-second glance.
/PostSocial post
Composes the design in the standard format of a social post.
/••••••••Story post
Adapts the design to the vertical format of a social media story.
/••••••••Website hero image
Composes the main hero image for a website's homepage.
/••••••••Video thumbnail frame
Composes an eye-catching video thumbnail…
/••••••••Mobile wallpaper format
Adapts the design to the vertical format of a mobile wallpaper.
/••••••••Email header image
Composes an email header, in a wide horizontal format.
Print and editorial
Print is looked at up close and calmly, so it allows more detail and more elaborate compositions. Leave room for bleed and think about where the text will go before generating.
/••••••••Print poster layout
Organizes the design into the vertical format of a printed poster.
/••••••••Magazine cover format
Composes the design in the vertical format of a magazine cover.
/••••••••Editorial double-page spread
Composes a two-page spread in the style of an editorial magazine.
/••••••••Promotional flyer layout
Creates a compact promotional flyer layout with strong hierarchy…
/••••••••Event poster
Composes a promotional poster for an event.
/••••••••Album cover format
Composes the design in the square format of a music album cover.
Outdoor and spaces
A billboard or bus shelter is seen from a distance and in passing: one idea, a big subject and almost no text. Outdoor codes also show the design mounted in place, useful to present a campaign.
/••••••••Outdoor billboard format
Adapts the design to the very wide horizontal format of a billboard.
/••••••••Bus Stop Shelter
Places the creative in a bus stop shelter display with pedestrian-level…
/••••••••Subway poster mockup
Places the creative as a poster inside a subway or metro environment with…
/••••••••Full building wrap advertising
Applies a large campaign wrap across a building facade for monumental outdoor…
/••••••••Retail shop window display
Shows a campaign or product display inside a retail shop window with…
/••••••••Trade show booth
Creates a trade show booth or exhibition stand with branded walls…
Common mistakes
- Generating square and cropping later: important parts get lost. Ask for the proportion from the start (-9:16, -16:9…).
- Packing lots of text into pieces seen from afar or very small.
- Using two formats at once in the same prompt: the tool doesn't know which to follow.
Example combination
Poster with room for the event name on top.
Format (Pro code: with Pro you see which one it is and can copy the combination)"Jazz festival in a park at sunset" Lighting (Pro code: with Pro you see which one it is and can copy the combination) Text Safety (Pro code: with Pro you see which one it is and can copy the combination)-2:3