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Prompts for product photos

A good product photo shows the object as it is: shape, material and size, with no distractions. In online shops, every photo in a catalog should also look like it came from the same shoot.

These codes cover the three most used kinds of image: the clean packshot for the product page, the product in context for social media and ads, and the close-up that sells the quality.

Recommended codes

/Packshot

Clean packshot

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productLow
/OnWhite

Product on white background

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productLow
/HeroProduct

Single hero product shot

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productHigh
/FloatingPackshot

Floating product packshot

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productMedium
/OnGradient

Product on gradient background

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productMedium
/LifestyleProduct

Product in lifestyle context

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productMedium
/ProductMacro

Commercial macro product shot

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cameraMedium
/Softbox

Softbox Light

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lightingLow
/StudioShot

Studio photography setup

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cameraMedium
/HeroReflection

Product with floor reflection

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productMedium
/ScaleReference

Product with scale reference

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productLow
/FeatureCallouts

Feature callout labels

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productMedium
/BundleShot

Product bundle arrangement

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productMedium
/ExplodedView

Exploded product view

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productHigh
/ProductCard

Commerce product card

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formatMedium
/MarketplaceHero

Marketplace hero

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formatMedium

Ready-to-copy combinations

Paste them as they are into your image tool, or swap the quoted subject for your own.

  • Online shop page: white background and even light.

    /Softbox "Olive oil bottle from a family mill" /Packshot /OnWhite -1:1 -no text -no shadows

  • Instagram post: the product in real use.

    /ShallowDOF "Handmade ceramic mug on a breakfast table" /WindowLight /LifestyleProduct -4:5 -no text

  • Launch banner with more impact.

    /FloatingPackshot "Running shoes" /OnGradient /HeroReflection -16:9 -no people

Want to tweak them? Open the Builder →

Tips

  • Always use the same background and lighting codes across the catalog so the photos match.
  • Add -no text: it stops the tool from inventing labels or letters on the product.
  • For small products, /ScaleReference helps convey the size.