Seasonal campaigns

The year's commercial dates, with the codes and combinations that suit them best and when to prepare your images. Starting with the next one.

1. Halloween

   31 days to go · prepare it now

   October 31. Prepare images from early October.

   Kids' parties, special menus, window displays and promotions. It works better playful than scary, unless your audience truly wants a fright.

   /HalloweenMood/AutumnPalette/LowKey/Fog/CandleLight/EventPoster/InstagramStory

   • Seasonal product for social media.

     /LowKey "Decorated cookies beside pumpkins in a bakery" /AutumnPalette /HalloweenMood -4:5 -no text

   • Poster with room for date and venue.

     /EventPoster "Kids' costume party at a community centre" /HalloweenMood /TextSafe -2:3

2. Black Friday

   58 days to go

   Last Friday of November (and the following Cyber Monday). Have the pieces ready by mid-November: many shops start the campaign a week early.

   The biggest discount campaign of the year. The image must leave clear room for the percentage and the button, and stand out among many similar ads.

   /SaleSeason/HighContrastColor/OnBlack/FloatingPackshot/CTAZone/PriceTagSpace/StoryAd/FlashSale

   • Hero product on a standout black background.

     /HighContrastColor "Wireless headphones" /FloatingPackshot /OnBlack /SaleSeason -1:1 -no text

   • Story with room for discount and button.

     /StoryAd "Fashion shop sale" /SaleSeason /CTAZone -9:16 -no text

3. Christmas

   86 days to go

   From November 20 to Epiphany (January 6). Start in November: people look for gifts earlier every year.

   Gifts, dinners, greeting cards and window displays. Warm light and homely details sell more than overloaded decoration.

   /ChristmasMood/ChristmasPalette/CandleLight/PracticalLights/WinterCozy/PremiumPackaging/TableScene/Cheers

   • Gift product with a Christmas atmosphere.

     /CandleLight "Cosmetics gift box beside a decorated tree" /ChristmasPalette /PremiumPackaging /ChristmasMood -4:5 -no text

   • Holiday menu for a restaurant.

     /PracticalLights "Christmas Eve dinner at a family restaurant" /TableScene /ChristmasMood -food style -3:2

4. January sales

   99 days to go

   From January 7 to the end of the month. Have them ready before Christmas: January 7 is already too late.

   After the holidays, people look for bargains. Clean images, a clear product and plenty of room for the discount.

   /SaleSeason/Packshot/OnWhite/BundleShot/PriceTagSpace/Banner/EmailHeader

   • Discounted product card.

     /OnWhite "Seasonal leather boots" /Packshot /SaleSeason /PriceTagSpace -4:5 -no text

   • Website header during the sales.

     /Banner "Online shop winter collection" /SaleSeason /CTAZone -21:9 -no text

5. Valentine's Day

   137 days to go

   February 14. Publish from late January.

   Dinners for two, jewellery, flowers and gifts. More elegant with soft light and warm tones than with lots of hearts.

   /ValentinesMood/RomanticMood/CandleLight/ShallowDOF/Cheers/PremiumPackaging

   • Special restaurant menu.

     /ShallowDOF "Dinner for two at a bistro" /CandleLight /ValentinesMood -4:5 -no text

   • Gift for a jewellery shop.

     /CandleLight "Silver ring in its box" /PremiumPackaging /ValentinesMood -1:1 -no text

6. Spring

   172 days to go

   From late March to May. Have the collection ready in early March.

   Season change for fashion, gardens and terraces. Fresh light, flowers and soft colours.

   /SpringBloom/PastelPalette/FreshGreen/Overcast/WindowLight/LookbookPage/HerbGarden

   • Spring lookbook.

     /LookbookPage "Light new-season dresses in a garden" /Overcast /PastelPalette /SpringBloom -fashion style -3:4

   • Garden centre campaign.

     /WindowLight "Pots of aromatic herbs on a terrace" /FreshGreen /SpringBloom -4:5 -no text

7. Summer

   264 days to go

   From June to August. Start in May: people book and plan ahead.

   Travel, terraces, ice cream and cold drinks. Sun, water and a holiday feeling.

   /SummerVibes/Coastline/GoldenHour/HighNoon/DrinkHero/Condensation/VibrantColor

   • Summer drink story.

     /GoldenHour "Iced lemonade on a beach bar terrace" /DrinkHero /Condensation /SummerVibes -9:16 -no people

   • Travel agency header.

     /Coastline "Family in a turquoise-water cove" /HighNoon /SummerVibes -travel style -16:9

8. Back to school and autumn

   343 days to go

   From late August to October. Publish from mid-August.

   School supplies, new routines, transitional clothing and autumn cooking. Warm tones and organisation.

   /AutumnLeaves/AutumnPalette/KnollingFood/TopDown/FloatingObjects/WarmGrade/KidsPlay

   • Stationery product for social media.

     /TopDown "School supplies neatly arranged on a desk" /AutumnPalette -1:1 -no text

   • Autumn kids' fashion campaign.

     /KidsPlay "Siblings jumping on leaves in a park" /WarmGrade /AutumnLeaves -4:5

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